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Podcast Branding, Content Creation, Social Media


Designed at Hotwire Australia

Flip the Focus is a content series hosted by Hotwire Australia's creative director, Jen Dobbie. The mission is to amplify voices of female founders, funders, and fearless leaders in the world of tech.

Amplifying the humanity in tech

My task was to develop the look and feel of this content series and create posts and reels for Instagram and LinkedIn, and rollout relevant collateral. I used hand drawn elements, paper textures, collage cutouts, and a mix of guirella-style real world photography to show the humanity behind tech. The rollout of this campaign included LinkedIn headers, email signatures, Zoom backgrounds, blog assets, and collaborator guides.