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Branding, Illustration


Photography/Videography - Mariam Hamad

Jaddi is a spiritual lifestyle brand that creates modern prayer mats for young soul-searching Muslims to feel connected, inspired, and comforted. I was privileged to help bring the brand to life, as well as elevating the designs on the mats.

The business was born as a form of honouring the founder’s grandfather and the values he stood for and embodied. Purity and piousness are at the core of every action, and Jaddi aims to continue that legacy and inspire hearts around the world, one prayer at a time.

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